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Adapt Migrate or Die ...Part llI
By George Porter
This is the third in a series of articles on a quotation from
Charles Darwin. He stated that all species on the earth had three
choices in life, adapt, migrate, or die. It would seem all installation
businesses share the same three choices. The first article concerned
"adapting" and the second dealt with "migrating".
This last in the series discusses the unpopular subject of "dying".
This would not be a conscious decision for most people or businesses.
Many people die because they are sick and don't know it before
it is too late. Many diseases are quite curable if caught in time
but if you don't get regular check-ups then you might find you
have something very bad and it has gone past the point of doing
anything about it.
An installation company can be the same way. What if you made
the same mistake many hundreds of times and then one day someone
called you on it. Could you financially survive going back and
fixing hundreds of homes? I know of a dealer and installation
crew that over the course of a few years, put 30+ wind zone 1
homes in a county that was designated wind zone 2. Big mistake!
The state made him replace all the homes with brand new wind zone
2 homes. His business died and I am sure he personally wasn't
feeling too healthy either.
Have you ever known anyone who seemed to prefer to sort of
make up their own cures for their problems. I don't know much
about medicine. What I do know is that any doctor knows a lot
more about healing than I ever will. I might try to "tough
it out" for a while, but when it looks bad, I start looking
for some expert help. Most folks, guys in particular, don't like
asking for help. It means you can't do something and you have
to find someone else who can. Most installers would rather die
than ask for advice about a job from another installer. Some do
die. Whenever I am giving a seminar there may be 30 to 40 people
in the room who all work in the same region of the country. They
may sometimes borrow each others tools and equipment but they
almost never borrow each others experience. Think about it, 40
people with an average of 10 years on the job apiece is 400 years
worth of installing homes! Could you possibly believe that somewhere
in those 400 years of experience there is not a survivable solution
to almost any problem? How many tragic accidents could we avoid
if we just asked around before we started a somewhat tricky job.
You know when you are a little over your head on something, adapt,
ask for help. Just think how good you will make someone else feel
when they help you. You should feel good too because you will
have demonstrated superior intelligence and a strong will to survive.
If there was ever a reason why most businesses die it has to
center around money. Most people in the installation business
are not bookkeepers or accountants. Most do not have any idea
how much net profit they make on each job. Either they have money
left over after they pay the bills and taxes or they don't. If
too many don'ts show up they usually migrate to another job. This
is an easy problem to solve, you can plainly see when you are
out of money and you know something needs to be done right away.
The largest money problems come from cutting costs on materials
and quality. If you leave out a few anchors and footings then
you have saved yourself some time and money but maybe only for
a little while. There may be some problems down the road. Keep
this little phrase in mind "nobody ever went broke putting
in footings too large, but lots of folks have gone broke making
the footings too small".
The financial health of your company is something you must
constantly watch. Ask any successful business person how much
they make on a job and you can be sure they can tell you, to the
penny. I recently asked an installer how much he would have to
raise his prices to double his income. He looked at me like I
was nuts and told me that if he raised his prices that high he
would never get another job. I asked him exactly what would the
price be? Well, he didn't know for sure, but he was certain it
was a lot. This is exactly why his business might die, he doesn't
know how much money he makes. You should be able to project exactly
how a change of 5% in the total price of a job would affect your
profit. You might be surprised to find out that this little 5%
could increase your personal income by 25%. And by the way, it
works backwards too, but faster. Lose 5% and your profit could
drop by as much as 30%. If you don't know how all this works then
you better find out fast! Adapt, migrate, or die, those are all
the choices we get. Choose one of the first two in time and there
is no reason to wind up with number three.